Auto Paint Supply
Ways to Compete with Large Chain Auto Body Shops
Business owners of small and medium sized auto body shops have been struggling to compete with large chain department stores and express oil change places for a long time. Larger competitors can often offer fast service and lower pricing on common automotive needs. Routine oil changes, new tires, alignments, and brake services are completed while people shop the super store. Local and personal service is not a priority for many customers with hectic schedules. They want things done quick and cheap without an appointment. Owners have to get creative to attract new customers, keep the loyal ones, and remain competitive.
One way is to offer a few conveniences that large places do not. Drive customers back to work when they drop off their vehicles in the morning or at their lunch hour. It is always easier to get a friend or coworker to bring you home than it is to have them pick you up first thing in the morning. Provide email alerts every few months to remind drivers to check their mileage, bring their car in for tire rotation, or schedule a tune-up if one is due. Offer loyal customers priority scheduling for services, or reward them with discounts for referring people to the shop. Entice new customers by providing a printable coupon on the business social media pages. A free vehicle trash bag with the company logo on it is a nice touch as well.
Getting body shop tools at discounted pricing will also help keep prices competitive. If any owners have to wonder if there are any auto body supplies near me, they can always go online to order products from wholesale distributors. Most offer fast and free shipping on orders over a specific amount. Ordering everything needed from an extensive inventory saves time and significant amounts of money. Owners do not have to travel from place to place to get the lowest pricing on different tools, cleaning supplies, paints, or safety gear and equipment. They can use that time to upgrade computer software, help mechanics get jobs done faster, or organize the back room so finding items is easier during busy times. Small things done consistently can help local businesses compete with large and impersonal service centers.